Tarte Cosmetics has launched a Creaseless Creamy Concealer with skin care ingredients like maracujá and niacinamide, available at Ulta and Sephora.
The 25-year-old brand is inaugurating its Creaseless Creamy Concealer, a lighter-coverage counterpart to the brand’s Creaseless Concealer, which launched in 2011. Retailing for $30 and developed over 18 months, the new product is said to have 59 percent skin care ingredients, with a blend of cloudberry, caffeine, bakuchiol, niacinamide, aloe and the brand’s signature maracujá passion fruit..
To commemorate the launch as well as Tarte’s 25th anniversary, the brand’s 25-city “kindness” pop-up tour will come to New York — where Kelly founded the brand in her former Lower East Side apartment in July 1999.
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