VIctoria Jackson, the makeup artist and entrepreneur who coined 'no-makeup makeup' in 1986, is launching a makeup brand, starting with a foundation.
Victoria Jackson's newest brand, No Makeup Makeup, is debuting with a single foundation that aims to color correct and conceal, coming in 13 shades.veteran, who became the first person to sell color cosmetics on QVC in 1989 and subsequently generated $1 billion in sales in the 10 years that followed — trademarked the term back in 1986.
No Makeup Makeup will debut with a single cream foundation that aims to color-correct and camouflage in one step while maintaining a lightweight, buildable finish. Priced at $55 and formulated in 13 shades, the product — which is a modernized version of now-shuttered Victoria Jackson Cosmetics’ hero offering — is formulated with a FlexShade technology said to adapt to the wearer’s skin tone, making each shade suitable for multiple skin tones.
In 2017, Gloria Steinam inducted Jackson into the National Women’s Hall of Fame, and in 2018 Pope Francis awarded Jackson the Pontifical Key Advocacy Award for her work to advance medical research. Rather than launch a full lineup of products, No Makeup Makeup will roll out new items in a steady cadence.
“We’re definitely looking at it,” said Jackson, who anticipates an adjustment period into the world of bite-sized content. “With an infomercial, you have the luxury of 20 minutes — on TikTok it’s kind of like, what am I supposed to do — stand on my head?,” she laughed.
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