Nathalie Verdeille, Tiffany & Co.’s chief artistic director of jewelry and high jewelry, walks WWD through the heavenly Blue Book 2024 Céleste collection at the historic Beverly Estate in L.A.
Tiffany & Co. is turning to the heavens — and the stars — for the debut of its 2024 Blue Book collection in Los Angeles.
First published in 1845, the Tiffany & Co. Blue Book was the first direct-mail catalogue to bring fine jewelry to American households. In the decades that followed, its pages became the stuff of luxury legend, showcasing the most extravagant stones and creations. The crown jewel of the collection is a heart-stopping winged diamond Pegasus necklace inspired by the symbol of flight, in platinum and 18-karat yellow gold with a diamond of more than 20 carats.“It’s a way to work with different pixelization of diamonds, all kinds of cuts…and we developed a new feather setting, a new way to work the metal,” Verdeille said, highlighting how the technique adds a brightness to the gold and platinum.
The Apollo collar, after Schlumberger’s original Apollo brooch design from 1957, is constructed of gold links encasing white diamonds around a 10-carat yellow diamond mimicking electrons “dancing around the atom,” Verdeille said.The Ray of Light group evokes sunbeams in platinum and 18-karat yellow gold, with a necklace featuring 54 carats of red spinels that can be transformed into a modern-looking tiara.
There’s a charming vitrine of Bird on a Rock brooches, after the 1965 Schlumberger design, featuring emeralds, rubellites, sapphires and opals. “For me, it’s more important to start with the stone and design around it,” Verdeille explained of her process.Bird on a Rock brooches, featuring feathered friends perched atop significant precious stones, have been a commercial hit for Tiffany in recent months.
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