Troye Sivan is Rabanne's first global makeup brand ambassador.
Sivan is an icon in the LGBTQIA+ community and fashion, as well as a social media superstar with a 39 million-strong fan base.
Back to Rabanne fashion, Sivan said: “I loved the look that I wore to the fashion show. It’s an incredible chest piece that was also in the ‘Got Me Started’ video.” “We chose Troye because we’ve always had such a strong link with music,” said Rabanne vice president Jérôme Leloup. “He’s bringing something very gender-fluid — our makeup is not gender , so it’s really important.”
Sivan said he was drawn to the Rabanne makeup ambassadorship also because of what he describes as the brand’s effortless, genuine cool and edginess. And, of course, there are the clothes. While shooting the campaign lensed by Louise Thornfeldt and Maria Thornfeldt, wearing the makeup mood created by Diane Kendal, Rabanne’s beauty creative director, he felt so much himself.
The clean, vegan products have a high percentage of natural ingredients and are often shown in fashion-intensive campaigns. Rabanne has three makeup product categories: Eyephoria, the bestselling segment, especially with mascaras and palettes; Rouge Rabanne, and Arts Factory, with the most artistic products. Paco Rabanne
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