Victoria Beckham Beauty's new brow gel comes after a slew of successful eye makeup products, like the brand's Satin Kajal Liner.
category, which is currently 58 percent of its business, the company said. On Tuesday, it is launching FeatherFix Brow Gel, a brow serum-styler hybrid, on its website for $34. It comes in five shades, including clear.
The formula includes murumuru seed extract, panthenol, biotin and a blend of film formers and is meant for 24-hour wear that is also sweat-proof, waterproof, humidity-proof and flake-proof. “We have to do a lot of work through asset creation to show you what the products are. They’re not available at a thousand points of sale,” Beauchamp said. “We also make sure we have products in the hands of a lot of people to try it and to tell their version of how they’re using it.
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