Exclusive: Why Haas is investing now with unprecedented recruiting spree

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Exclusive: Why Haas is investing now with unprecedented recruiting spree
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Improved F1 results compared to 2023 have led to Haas team owner deploying additional resources

Ayao Komatsu says Haas is currently enacting a recruitment drive “never seen before” in its Formula 1 history, after convincing owner Gene Haas and his key lieutenant to make fresh investment. Komatsu was appointed team principal of the American squad at the start of 2024, after Gene Haas opted to axe former team boss Guenther Steiner in a surprising move.

“Now, even though we are on a huge recruitment that we've never seen before in the history of Haas F1 Team, we haven't actually got those people on board yet, so we are largely still the same size. “But when you’re working together, it's just the atmosphere is so much different. And when the atmosphere is so much different, when there's so much positivity, of course, people function better, people produce performance. That's the biggest difference I think.

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