When you are renowned as the designer and manufacturer of the world\u2019s most elegant and luxurious writing instruments, there is an obligation to make any associated project match and comply with the rarefied standards, arcane pleasures and epicurean brand values of your hero product. \nAccordingly, while planning its new book...
Inspire writing is Montblanc’s call to arms. It’s what our products do. We inspire people to fulfill their potential. In my opinion, writing is the most significant way that people can leave their mark because it communicates something in a variety of expressions.W*: The way we write is always changing. It’s not just about a copperplate hand any more. Does the Montblanc ethos reflect this? The way that people write and communicate with a pen is constantly evolving.
W*: People who use fountain pens – Montblanc’s writing instruments – talk about the sensory experience of using a pen. Can you explain it? When you put a fountain pen to paper you create a flow: a flow of ink and ideas. It is an action that encourages you to slow down your way of writing. You adjust almost immediately, warming up to the feel, flow, noise, contact. There’s an emotive tactility that allows you to connect with the experience.
W*: In 2021, we have instant access to computers and smartphones, to email and text. How is it that there is still a place for the pen and paper?At Montblanc, we look at the way people work, play and travel, and perception is that while we use our phones and laptops a lot of the time, we also combine and adapt that behaviour with the use of a pen, employing a clever and effective hybrid of analogue and digital.
W*: From Tom Wolfe to Neil Gaiman, it is incredible how many contemporary writers still use a pen to write. Why does the classic writing instrument appeal so much to the modern-day creative community?This is true – when I chatted to director Spike Lee he told me that he writes every word of every single screenplay by hand, with a pen on a notebook. When you draw or write with a fountain pen you need to be precise and slow. You think, consider and self-edit.
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