Makeup makes women look more attractive and often more appealing. But does it also signal interest and availability? Research has some answers.
Makeup has been linked with perceived romantic interest in men for short-term dating.is through makeup. From Hollywood glamour to girls’ night out, from red lipstick to false eyelashes, cosmetic adornment adds drama and style, both dramatic and subtle. But does it signal interest or availability? According to research, the answer depends on your audience.Carlota Batres et al. investigated perceptions of women wearing makeup.
Specifically, they investigated the impact of makeup as a potential sign of sociosexuality—defined as “a willingness to engage in uncommittedrelationships.” Their results found that among both men and women raters, photographs of women wearing makeup were perceived as conveying more unrestricted sociosexuality than women without makeup. Their research sought to explain these results.After recognizing the well-established link between makeup and attractiveness, Batres et al.
In a field study investigating courtship behaviors, Batres et al. note that Guéguen found that men were more likely to solicit women at a bar who were wearing makeup more often and quicker as opposed to women who were not wearing makeup. Guéguen proposed that wearing makeup may be linked with courtship behavior, both because it enhances attractiveness and because it may signal availability. But is that true?In the current study, Batres et al.
Apparently, makeup-wearing does not predict sexual promiscuity, values, or willingness to engage in casual relationships, indicating the value of relying on more wholesome cues and clues. Respect, rapport, chemistry, and compatibility remain the most powerful predictors of relational success, both initially and over the long term. Batres, Carlota, Richard Russell, Jeffry A. Simpson, Lorne Campbell, Alison M. Hansen, and Lee Cronk. 2018. “Evidence That Makeup Is a False Signal of Sociosexuality.
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