A new official partnership has been announced between F1 and TV streaming service Paramount+ Full details:
The two parties co-operated with a temporary arrangement last year and have now expanded that in a deal that reflects F1’s efforts to extend its relationships in the TV world, especially in the American market.
F1 says the new deal is focused on fan engagement and that will see “the streamer’s popular content offering come to life at F1 events, with Paramount+ hit series, blockbuster movies and beloved characters taking centre stage inside Fan Zone areas, bringing together stars from the track and the big screen”.
“Paramount+ and the content on its platform are hugely popular and, like F1, has experienced rapid growth in recent years.
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