Formula 1 has altered its approach to ticket sales for the 2024 Las Vegas Grand Prix, issuing 10,000 “backpacker” tickets after realising it had isolated many existing fans.
F1 returned to Vegas for a first grand prix in 41 years with the 2023 event eventually won by Red Bull’s Max Verstappen, using a new track incorporating the city’s famous Strip. But the event attracted considerable criticism for some initial ticket packages costing close to $1,000 for just the Thursday practice running, before prices fell considerably closer to the event.
“We leaned very heavily on the high-end, VIP hospitality outside of the paddock based on some of the learnings we saw here in Miami in year one. “And, unfortunately, that led to a lot of our fanbase really not being able to afford the ticket to be on track, and that’s not something we want to do – we never want to isolate our fans. “So, this year we’ve completely revamped and we’ve added about 10,000 additional, much more affordable tickets.
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