From Nicola Sturgeon’s tartan to Michael Gove’s fog, politicians find masks to match their personality
Nicola Sturgeon set the template for face mask diplomacy almost three weeks ago with a £10 tartan mask, which raised money for Shelter Scotland. Her endorsement sparked staggering sales and promoted Scottish culture, charity and business in one photo op, while making a clear message about public health. In other words, she played a blinder.
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