MTA riders using Fair Fares can finally start tapping into the discounted system using OMNY, with the transit agency and the city's Social Services department
, with the transit agency and the city’s Social Services department launching a pilot program this week for select users of the low-income transit program.
But for the next 90 days, a select group of 50 Fair Fares enrollees will be able to load their benefits onto an OMNY card —in 25 stations — in a trial to study riders’ reaction to the loading process, which is more complex than for regular riders, ahead of a full rollout for all 330,000 users. Pilot participants attended an orientation in March where they learned how to load their benefits and money onto their card, an MTA spokesperson said., but the MTA has struggled to attract those riders to make the switch; uptake is much higher among those who pay a full-price fare, and is highest in neighborhoods with large populations of young, affluent people like Williamsburg and the East Village.
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