Famous logos ditch nature for poignant environmental campaign

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Famous logos ditch nature for poignant environmental campaign
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Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.

As part of its #WorldWithoutNature campaign, conservation ogranisation WWF has teamed up with a collection of popular brands to remove all things nature from their logos. From Dove to Brewdog, brands across the world are stripping natural imagery from their logos to reflect an existence without nature – a dystopian future that increasingly feels like reality.'s panda design is a strong signifier of the brand's important environmental action.

Even the likes of Carlsberg has joined the movement, stripping the leaf motif and signature green shade from its logo to raise awareness of the potential bleakness of a future with no nature. Also joining the digital activation are a number of football teams such as the US-based Philadelphia Union and the UK's Wolverhampton Wanderers, whose entire logo is lost without the signature wolf.

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work , she loves all things music and enjoys singing sweet folky tunes.

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