Gambling advertising has overtaken rule changes and umpiring as the most common concern for AFL fans, who have voted overwhelmingly for a tobacco-style ban on advertising at grounds and on TV.
In a statement, the AFL said official relationships with wagering companies helped to strengthen integrity measures.Relationships with wagering companies allow the AFL to invest in robust integrity measures to monitor wagering on our game, as well as to invest back into our game at all levels,” the AFL spokesman said.“The AFL has strict restrictions surrounding the times that gambling advertising is permitted, and have reduced the amount of wagering branding and signage at grounds.
“In addition to the recognised issues of problem gamblers destroying families, there is concern about the normalisation and grooming of children as future gamblers due to the sheer volume of gambling advertising,” the survey said.“Fans are most concerned that the bombardment of gambling advertising for their kids watching football is grooming them as future gamblers and normalising gambling.
The survey also found 79 per cent said gambling advertising should be banned from grounds, 76 per cent want it banned from broadcasting, and 62 per cent said the AFL should not receive any revenue from gambling advertising.Labor MP Peta Murphy, chair of the parliamentary inquiry into societal damage caused by online betting, said sports were failing to grasp the concerns of the public and experts.
Free TV Australia, representing the major television companies, including Nine Entertainment Co, the owner of, says retaining key sports on free-to-air will be more difficult if gambling advertisements were slashed or banned.Gambling ads cannot be shown during live sports events until 8.30pm, though betting firms use half-time and other breaks to advertise. Advertising is also banned between 4pm and 7pm during shows rated C, P or G, but news and current affairs programs are excluded.
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