The NBA and Sportradar are looking to make in-game wagering a better experience.
The NBA will be adding a new feature to its NBA League Pass offerings that will integrate sports betting into the viewing experience, thanks to its partnership with Sportradar.
Sportradar, which tracks and manages the league’s data, from statistical information that appears on television broadcasts to specific player data, is powering this technology through its“emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive,” Patrick Mostboeck, Sportradar Senior Vice President of Audiovisual, said in a news release.
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