Ivy Park, the fashion firm she created in 2016 in a partnership with Philip Green, the former UK retail tycoon and former owner of Topshop, seems to be a fashion fail
Singer-songwriting superstar Beyoncé can certainly sell music and concert tickets but it appears her fashion tastes are less sure-fire successes.
Sales were reported to be set to $40m at the end of last year, down from $93m in 2021. This year, Ivy Park sales are projected to reach $65m, compared with an earlier Adidas target of $335m. The lacklustre performance of the clothes, which ends next year, has Adidas executives debating whether to continue with it or walk away., a look at her newest Ivy Park collection, Park Trail, on social media, saying that the collection, featuring camouflage styled cargo pants and puffer jackets, is one of her favourites her company has produced. Prices range from $30-$600 .
Last year it was forced to cut ties with the rapper Kanye West, now known as Ye. Having shed time, sweat and much money building the Yeezy brand into a big seller, it announced it wasAdidas said it would terminate the partnership immediately, end production of Yeezy branded products and stop all payments to Mr West and his companies. The company said the decision cost it €250m .
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