Why designers are counting their chickens, horses, pigs and ducks this season
A pigsty is a curious place for inspiration, but that is where designers have been looking lately. First came the mud – great mounds of peat bog at Balenciaga’s SS23 show – then came the pig, duck and horse motifs for autumn. At Burberry, for his debut collection, Daniel Lee filled the runway with ducks, covering everything from jackets to dresses.
For Rose Hudson, a print and graphics strategist at WGSN, the barnyard theme is indicative of a trend the agency calls “Park Life”. “It follows the resurgence of pastoral animal motifs, underpinned by a rustic and handcrafted feel,” she says. “Upcycling deadstock fabrics has also been on the rise, and is strengthening the use of these rural motifs.
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