Fat Joe is voicing a 2024 U.S. Open marketing campaign. Watch and get the details.
Association and lending his voice to their “Spectacular Awaits” campaign. The video finds the Bronx rapper amplifying one of the sport’s biggest live events that will kick off this August. “Get ready for the next level of spectacular,” begins Joe in the hype video. “Get your game face on, and your game day fit on, too. Get the squad together. Get another round and get ready. Get loud, no louder, and get legendary. Spectacular waits.
“Engaging a New York City and cultural icon like Fat Joe with our campaign is a great representation of the U.S. Open experience,” said Nicole Kankam, managing director, pro tennis marketing and entertainment, USTA. “His presence is undeniable, and he’s the perfect match for the growing energy, excitement, and profile of the U.S. Open.”The Spectacular Awaits campaign holds a special place in Fat Joe’s heart, as it resonates with his personal life.
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