It comes after a huge hand-painted advertisement by a nationwide shoe retailer on the side of a tenement building sparked local outcry.
Described as a “creative take on outdoor advertising”, most mural advertising involves large-scale eye-catching paintings that are manually applied to city walls by street artists who are hired to design and hand paint the mural onto a building –such as was the case with the Clarks mural in Dennistoun, which was the work of London-based artist Josephine Hicks.
In respect of the Clarks and RBS murals, it is understood that both the artworks were done without permission from Glasgow City Council. However, advertising consent would normally be required from the council to display a mural for that purpose, regardless of the location. The provision is often used by event organisers for events such as local fairs and effectively allows for a site be used without formal planning permission.
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