Bluesky CEO Jay Graber on competing with Threads and Mastodon and why decentralization is a promising path forward.
Today, I’m talking to Jay Graber, the CEO of Bluesky Social, which is a decentralized competitor to Twitter, er, X. Bluesky actually started inside of what was then known as Twitter — it was a project from then-CEO Jack Dorsey, who spent his days wandering the earth and saying things like Twitter should be a protocol and not a company. Bluesky was supposed to be that protocol, but Jack spun it out of Twitter in 2021, just before Elon Musk bought the company and renamed it X.
We’re also providing a service, and we’re already making a small amount of money through one step we’ve made into custom domains. So, the idea here is you can use your website that you own, like jaygraber.com, as your user handle, but you have to be technical to set that up. You have to go buy your domain. You have to change the TXT record of your DNS settings, and a lot of people don’t want to do that or don’t know how. And so, then we sell you a domain through us.
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