Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles.
It's been a while since a marketing campaign genuinely made me do a double-take, but the latest promo for Federer: Twelve Final Days is a prime example of how to do CGI marketing right. With a little computer generated augmentation, the ingenious ad appeared to take over Tower Bridge, projecting Federer's iconic tennis career in an inspiring, larger-than-life display.
As technology gets more advanced, we're increasingly seeing more creative advertising examples popping up. It's exciting to see marketing trends pushing beyond the boundaries of static, the short clip features a young Federer rallying with his older self. The tennis ball moves between the two towers, joining Federer's past and present in a touching immersive display. A large canvas appears to unfurl, revealing the main promo poster for the upcoming documentary.
As the name suggests, Federer: Twelve Final Days is set to be a deep dive into the final few days of Federer's illustrious tennis career, leading to his final match for the Laver Cup. Fans were quick to share their praise over the creative ad, with one writing"greatest advertising technique I’ve seen in years.
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