Larissa Gao is a fellow on NBC’s Asia Desk, based in Hong Kong.
BEIJING — Li Yi prefers to buy products in pink when possible — she just likes the color. But she held back recently when she went to buy a pair of dumbbells in the southern Chinese province of Guangdong, as the pink ones were 90 yuan compared with 40 yuan for the regular black ones. Li is not the only woman in China, the world’s second-largest economy, who has noticed that goods and services marketed to women often come with higher prices.
But even as feminism ascends, the Chinese government is embracing a more traditional stance, driven in part by concerns about the country’s record-low birthrate. Last month, President Xi Jinping told the All-China Women’s Federation that women played a crucial role in society and must start a “new trend of family.
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