After four years of gracing the Formula 1 podium, Ferrari Trento's sparkling wine will be replaced by Moët & Chandon starting in 2025. The move comes after a billion-dollar deal between Formula 1 and LVMH, the French luxury conglomerate.
For four years, Ferrari has graced the top step of every Formula 1 podium — just not the red Prancing Horse Ferraris driven by Charles Leclerc or Carlos Sainz. Rather it's the bottle of Ferrari Trento sparkling wine sprayed by victors in celebration. The simple black bottle has become synonymous with the sport’s iconic ceremony, particularly for the millions of fans who discovered F1 during the Netflix-fueled “Drive to Survive” era.
Lunelli recounts Lewis Hamilton celebrating his 100th grand prix win: “We knew that it could happen in Russia so we prepared a very special bottle, but obviously you don't know until the last turn,” he explained. “So we had this bottle ready for the podium in Sochi and when he saw it, he realized that it was for him and we have a beautiful picture of him from that moment.” Then there’s Lando Norris, whose bottle-smashing antics have made him a fan-favorite on the podium.
Formula 1 Champagne Ferrari Trento Moët & Chandon LVMH
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