Fifa is in dispute with its long-term partners Adidas and Coca-Cola over sponsorship rights for next year’s Club World Cup in the United States
Manchester City celebrate winning the Club World Cup final in 2023. An expanded tournament is scheduled to take place next year.Manchester City celebrate winning the Club World Cup final in 2023. An expanded tournament is scheduled to take place next year.in the United States. Separate cases have been lodged at the Swiss Arbitration Centre in Zurich are expected to be heard in the coming weeks, the Guardian understands.
and are believed to have been unwilling to enter a tender process. The Swiss Arbitration Centre is a dispute resolution mechanism often favoured by multinational companies.Download the Guardian app from the iOS App Store on iPhone or the Google Play store on Android by searching for 'The Guardian'.In the Guardian app, tap the Menu button at the bottom right, then go to Settings , then Notifications.
Adidas has been a top-tier sponsor of the World Cup since 1970. Coca-Cola became Fifa’s drinks partner in 1978 and has had stadium advertising at every men’s World Cup since 1950. A spokesperson for Adidas said that “as a longstanding partner of Fifa for all their tournaments we continue our work and planning for a successful Fifa Club World Cup 2025”.
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