FIFA has deepened its ties to Saudi Arabia by confirming a sponsorship with the kingdom’s state oil firm Aramco. A deal was expected and seemed inevitable once Saudi Arabia was all but sealed last October as the 2034 host of the men’s World Cup.
FILE - Saudi Arabia Crown Prince Mohammed bin Salman, left, and FIFA President Gianni Infantino, stand for the anthem prior to the match between Russia and Saudi Arabia which opened the 2018 soccer World Cup at the Luzhniki stadium in Moscow, Russia, on June 14, 2018. World soccer body FIFA has deepened its ties to Saudi Arabia by confirming a sponsorship with the Middle East kingdom’s state oil firm Aramco.
“Through the partnership, Aramco and FIFA intend to leverage the power of football to create impactful social initiatives around the world,” the soccer body said in a statement. Those members are in line for increased annual payments from FIFA in the decade leading to the Saudi-hosted World Cup. FIFA already had reserves of $4 billion after the 2022 World Cup in Qatar, which also had a top-tier sponsor from the fossil fuel industry: Qatar Energy.
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