David Fincher’s Fight Club, which stars Brad Pitt and Edward Norton, has a lot of unofficial product placement, with Starbucks being the most glaring.
The Big Picture The epic David Fincher flick Fight Club tackles tons of themes, from masculinity to social anarchism, but its examinations of consumerist culture and capitalism are some of the movie’s most interesting.
It’s never explicitly said if the Narrator has actually been working as a projectionist when he was Tyler, but either way, the exploration of subliminal messaging stands. Most of the product placement throughout Fight Club works the same way. The characters don’t go to a bar and say “Can I get a Budweiser,” they just drink from the bottles with the logo conveniently facing the camera.
There are other Starbucks cups to be found throughout Fight Club, often in the hands of background extras, but perhaps the most notable “screw you” to the brand is when Project Mayhem is tasked with destroying both “a piece of corporate art and a franchise coffee bar.” The Narrator’s sensitive friend Bob and two other Project Mayhem members explode the base of a large, spherical sculpture, which rolls down a set of steps and destroys a fictional coffee bar called Gratifico.
Where scenes are lacking in Starbucks, most of them have some sort of unofficial product placement in them. Some of the most obvious examples are Krispy Kreme and Budweiser but other brands like Pepsi, Gucci, Cadillac, BMW, and Apple are also blatantly shown. The most interesting thing, however, is that there are even brand logos shown when it’s not necessary. While it’s pretty easy to find a generic backpack with no visible logo, the Narrator rocks a Jansport.
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