An ad on a London bus featuring a Filipina-British nurse is part of the country's branding campaign showcasing the Filipinos' outstanding traits and talents, and was not intended to promote tourism, a Palace official said. | ManilaBulletin
An ad on a London bus featuring a Filipina-British nurse, which came out during King Charles III's coronation last week, is part of the country's branding campaign showcasing the Filipinios' outstanding traits and talents, and was not intended to promote tourism, a Palace official said.The Palace official explained that it is part of the country's campaign to promote the talents and skills of Filipinos working abroad.
“Through this country branding campaign, we want to uplift the spirit of our Overseas Filipinos, and honor them particularly for their values that make Filipinos known to do their best at whatever chosen field, wherever they go and whatever it is they do,” Soriano pointed out.Office of the Presidential Adviser on Creative Communications Secretary Paul Soriano said in a statement that the advertisement was "misconstrued as part of the country’s tourism campaign.
The London bus ad featured Filipina-British nurse May Parsons holding up a syringe, and described her as the nurse who gave the world’s first Covid-19 vaccine along with the tagline “A Filipina. We Give the World Our Best. The Philippines.”
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