Asset managers are keen to increase brand awareness but recent enforcement action highlights difficulties
In recent years a growing number of asset managers have sought influencers’ help to boost brand awareness and promote their funds. Fund managers have struck agreements with influencers who have built a significant following and who endorse the companies or products on their platforms. Invesco, for example, recently worked with retired WNBA legend Candace Parker. In an April Instagram post, she compared her growth as a basketball player to the process of launching a career in investing.
Some of KraneShares’ most effective campaigns included its partnership with the popular Animal Spirits podcast run by Ritholtz Wealth Management’s director of institutional asset management, Ben Carlson, and Ritholtz partner Michael Batnick, Dube said. “ have cultivated this audience that trusts the person, and they can feel like they’re hearing about this news from a friend. For us, it’s one of the best ways to get the message out on a brand,” Dube said.
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Can Renewable ETFs Continue To Outperform Oil & GasExchange traded funds that invest in stocks related to the energy transition have outperformed the major funds tied to oil and gas firms over the past month, but can this upside momentum last
Read more »
Retail investors snap up triple-leveraged US equity ETFsVolatile April markets draw money into riskier trades
Read more »
ETFs tracking lawmakers’ trades ‘outperform’The Democrat vehicle, NANC, has delivered better returns than the S&P 500, while oil-heavy KRUZ outperformed the DJIA
Read more »
Vomiting frogs and other ‘dust’ prove vexing for US bitcoin ETFsSeveral funds have received valuable tokens that they did not buy and cannot sell
Read more »
Play-off winner issues Leeds United verdict amid 'notorious' assetLeeds United drew 0-0 with Norwich City at Carrow Road on Sunday afternoon in the first leg of the Championship play-off semi-finals
Read more »
Liverpool might have to do the unthinkable and sell their most valuable assetThe ECHO's Liverpool writers discuss who the Reds could cash in on this summer to help power the new era at Anfield
Read more »