Fireman Sam axed as brigade mascot for not being inclusive
Fireman Sam has been axed as a mascot for a fire brigade over fears he could put women off joining.
Lincolnshire Fire and Rescue Service said the children's TV character was outdated and did not reflect the message it wanted to achieve.Chief fire officer Les Britzman said Fireman Sam would be replaced with fire extinguisher-shaped mascots called Freddy, Filbert and Penelope. Mr Britzman said the service already struggled to recruit women firefighters and the character would no longer be used in its promotional material.
"There's been a lot of research that says that images that young people have about what careers they want to do are formed when they are about four or five. "If you are promoting that image we might be stopping people wanting to apply for the fire service 20 years down the line."
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Fireman Sam axed because he is maleInstead they are using gender neutral blue, red and yellow fire extinguishers called Freddy, Filbert and Penelope
Read more »
PC fire chiefs BAN Fireman Sam because he's too male & puts women off joiningFIRE chiefs have banned much-loved children’s TV character Fireman Sam — for being a man. Lincolnshire Fire and Rescue service has axed the 30-year-old favourite from promo material saying he is to…
Read more »
Fireman Sam dropped as fire service mascot over concerns the character is not inclusiveChief Fire Officer says character 'doesn’t reflect the fire service today'
Read more »
Sam Faiers trolled over Paul Knightley not proposingSam Faiers has revealed she’s been trolled for boyfriend Paul Knightley not proposing to her yet.
Read more »
Chloe Ferry and Sam Gowland spark reunion rumoursChloe Ferry and Sam Gowland have sparked reunion rumours after being seen jetting off on holiday together.
Read more »
Sam Faiers is in therapy so she can have an 'eyelash party'!The reality star is overcoming her condition and wants to use her platform to help others
Read more »