Shropshire Council agreed in 2021 that it would look to sell advertising opportunities on roundabouts across the county – with a firm called CP Media taking on responsibility for selling the advertising.
Businesses which advertise on council roundabouts are facing "ridiculous" price rises – with costs for one up from £800 to £6,000.
He also highlighted the nature of some of the other organisations and businesses that advertise on roundabouts in the town – a barber, a pub, and a fish and chip shop – and said other small independent firms were unlikely to be able to pay the prices either. "Then last week we received the e-mail from CP Media with the costing and it has gone from £800 a year to £6,200.He added:"I looked and from my house in Bayston Hill to here in Harlescott, there is a barber, a pub, a school, a fish and chip shop advertising on the roundabouts.
He said:"We just can't. We could not, there is just no way. The thing is everything is going up. For us the price of parts, we are a garage, some have gone up 200 per cent - we cannot pass all of that on to our customers, especially in this industry." “Shropshire Council is applying commercial market values to the programme and improving the council’s income stream to the benefit of our residents. The fees being charged are comparable to those charged by other local authorities.