Lovehoney's 2025 Sex Map reveals that Northern Ireland has dominated UK sex toy purchases, with the top five locations all being in the region. Enniskillen leads with vibrator sales, Newtownabbey buys more costumes, and Ballyclare purchases the most anal toys.
Five Northern Ireland towns are the top locations in the UK for sex toy purchases according to a new map released by a sexual wellness brand.
The sexual wellness brand has said that Northern Ireland "has put the rest of the UK to shame" with regards to its purchasing habits as the top five towns in the UK are all here.Read more: UK's 'friendliest' accents revealed — and Northern Ireland is at the topEnniskillen was found to purchase more vibrators per person than the rest of the UK, Newtowards bought more costumes and Ballyclare anal toys.
Elsewhere in the UK, Birmingham took home the Best Dressed Award, buying more costumes per person than any other region in the UK. Meanwhile, Carlisle won the Pulses Racing Award for being the primary customers of nurses outfits, and Perth earned the Authority Award for buying the most police costumes.
In England, Swindon took the title of Most Otherworldly Region thanks to its penchant for monster dildos, indulging in fantasy of a different kind. On the complete opposite end of the scale, Dorchester won the Most Potential Award due to being the region that bought the fewest sex toys - however it’s also the region that bought the highest amount of sex-related books per person. Much like the award implies, there is definitely some potential there.
SEX TOYS NORTHERN IRELAND PURCHASING HABITS LOVEHONEY SEX MAP
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