Apple is facing a landmark antitrust lawsuit that alleges the iPhone maker is unfairly using its monopoly power to ensure that US consumers stay loyal to the brand.
The US Department of Justice is suing Apple for “monopolizing smartphone markets” to help guarantee the iPhone’s continued success — to the detriment of consumers and third-party developers. The suit was filed on March 21st and will take a long time to play out. It touches on everything from iMessage lock-in and App Store developer fees to “super apps” and cloud gaming. If the government is successful, we could witness a sea change moment for the iPhone and Apple’s ecosystem at large.
And the DOJ says it’s a huge factor that contributes to iPhone lock-in. The complaint includes a quote from Tim Cook at the 2022 Code Conference that made headlines at the time. “I can’t send my mom certain videos,” an audience member told Cook when complaining about the cross-platform messaging quagmire. “Buy your mom an iPhone,” Cook responded. It just works...
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