Comfort dressing, magenta pink and bast fibres will be big in 2022
Another year is upon us, the third in this apocalyptic decade. While the upheavals of the last 24 months have proven the futility of making predictions of any sort, the diviners at trend forecasting company WGSN have forged ahead with a list of what they foresee as being the biggest fashion trends of 2022 and beyond. The mood is optimistic, even if things are still in flux.
Savage x Fenty already revolutionised the way we think about lingerie, and comfort and inclusivity have become the key words in this changing market. 2022 is set to be all about “wearable wellbeing”, with intimates and base layers made for women at all stages in life, prioritising comfort and helping to alleviate pain. WGSN note that Adidas Terrex and Elastique Athletics are already leading the way here.
“It’s important to understand that it is still early days for hemp and for the denim industry,” says Lorna Hall, director of fashion intelligence at WGSN. “The big brands are putting the work in to create long-term certifiable supply chains that ensure it is processed legally and correctly to enable them to scale up the environmental benefits that its natural potential promises for the future.
Elsewhere, brands are meeting consumer desire for sustainability with a cluster of solutions aimed at reducing the environmental impact of our clothes, whether it’s a bio-based dye processed from black algae waste or carbon-impact labelling on garments.Athleisure for the beach Finally, athleisure is evolving to include the admittedly less-than-covetable-sounding ‘rash vests’, items typically worn by surfers. According to WGSN, these will be “your new beach, swim and outdoor essentials.” With Covid-19 forcing us to be outdoors more than ever, brands are matching the growing appetite for sports and outerwear with performance-geared, streamlined items that protect from the sun and look good, too.
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