Fixing the world’s problems one eyelash at a time

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Fixing the world’s problems one eyelash at a time
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Solve the climate crisis, cure disease? Maybe not, but with eyelash serum more beautiful eyes are possible, writes Eva Wiseman

Solve the climate crisis, cure disease? Maybe not, but with eyelash serum more beautiful eyes are possible’d barely thought about my eyelashes at all. Which is odd, really, considering I feel like in my four decades of existence I’ve thought about most things at least twice, matters of my body and self many many more, and more again at night.

Eyelash serum. It was not there; our eyelashes grew without it. It became; our eyelashes required feeding at the roots I paint the serum on my lash line every morning and every evening with a kind of reverence, waiting for the inevitable moment when my boyfriend rolls over in bed one morning and gasps at my cartoon eyes, eyes framed so thickly I look uncomfortably seductive, and attentive, and alive. On the fifth day he reaches over groggily with his thumb, “You’ve got a little… schmutz.

The lure of stepping out into the world with “barely there” makeup is strong, but the serum, well, it exposes the lie. Compared with thickening mascara, all the rage when I was growing up, the idea of “minimal makeup” is associated with liberation and progress.

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