JW Marriott hotels has teamed up with Los Angeles’ Flamingo Estate for a line of products called Expansion.
JW Marriott is bringing Mother Nature’s luxuries into its hotels through a new global partnership with lifestyle brand Flamingo Estate. Thecenters around a co-branded product line, Expansion, created exclusively for JW Marriott that will offer guests a wellness-based sensorial journey focused on scent, sound and taste.
Founder of Flamingo Estate Richard Christiansen is a former ad executive who first purchased the seven-acre garden estate in the hills overlookingsurrounding a dilapidated 1940s home to renovate as his personal residence, an escape from the frenetic pace of his life in New York. The labor of love grew into a brand concept offering what he describes as products which bring together “the very best of Mother Nature.
Rohr said the collaboration with Flamingo Estate might be a surprise for guests. “For brands to stay relevant, but also to push ourselves into new spaces with the unexpected, is refreshing and sparks curiosity from guests and customers.” Sweetening the guest journey, the third element in the collaboration is a signature Flamingo Estate co-branded California wildflower honey which incorporates holy basil and bergamot meant to promote well-being and resilience to stress. The honey will be featured in cocktails and savory dishes by chefs at select properties around the world.
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