Florentino Primera, of Venezuelan duo Servando y Florentino, has signed a global publishing deal with peermusic.
The agreement comes on the heels of Primera — who started his career alongside his brother in the 90s kids salsa group Salserín — appearing onstage at the Monumental Simón Bolívar de La Rinconada Stadium withon March 22. The Colombian star brought out the siblings as surprise guests during her stadium show in Caracas, Venezuela where they performed “De Sol a Sol.” Primera is also working on his upcoming new album.
, who co-founded Prediction Enterprises, a rights management and business development firm, negotiated the terms of the deal. “This is exactly what I envisioned for a star client of ours. To find a home that we know understands his trajectory and can help guide him into the next chapter of his iconic career,” Limones, chief executive officer at Prediction Enterprises, noted. González, chief operations officer, added, “We are so happy for Florentino and his future success at Peer. We know he will continue to make an impact in the genre with a great team.
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