Space and astronomy news
a marketing consultant played by Scarlett Johansson uses Tang breakfast drink, Crest toothpaste and Omega watches to give a publicity boost to NASA’s Apollo moon program., Jurek says Tang sold poorly when it was introduced in the late 1950s. “But once it was announced that it was being used in the space program and marketed that way, it became a huge bestseller for them, and in fact, still sells more overseas — and is a multibillion-dollar brand today,” he says.
For taxpayers who may be tempted to turn from oohing to booing, the lesson of the Apollo era is that many of the space program’s benefits are indirect and pay dividends over the course of decades. Richard Jurek is chief marketing and communication officer and executive vice president of The Inland Real Estate Group, and the co-author of “Marketing the Moon.”
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Watch Scarlett Johansson fake a moon landing in new 'Fly Me To The Moon' trailer (video)Jeff Spry is an award-winning screenwriter and veteran freelance journalist covering TV, movies, video games, books, and comics. His work has appeared at SYFY Wire, Inverse, Collider, Bleeding Cool and elsewhere.
Read more »
Fly Me to the Moon final trailer previews a fake moon landingDT Video
Read more »
'Fly Me to the Moon' director on faking the real and fake moon landing (interview)Robert Pearlman is a space historian, journalist and the founder and editor of collectSPACE.com, an online publication and community devoted to space history with a particular focus on how and where space exploration intersects with pop culture. Pearlman is also a contributing writer for Space.
Read more »
Scarlett Johansson, Channing Tatum star in moon landing rom-com 'Fly Me to the Moon'While Neil Armstrong took one small step for man, two NASA employees made one giant leap for love in this new romantic comedy.
Read more »
'Fly Me to the Moon' review: Rom-com about a fake moon landing is phony, tooFly Me to the Moon - Official Trailer
Read more »
Here’s The Most Shocking Thing Scarlett Johansson Learned Producing ‘Fly Me to the Moon’Tamera Jones is a writer and editor for Collider who specializes in big blockbusters, horror movies, popular IP franchises, action, and tons more.
Read more »