This article explores the evolution of food offerings in sports stadiums, highlighting the increasing emphasis on diverse and high-quality options beyond traditional fare. It features the experiences of sports fans and stadium officials, showcasing innovative approaches to food and beverage service.
Here on The Food Chain we’ve been finding out what sports fans around the world like to eat whilst watching matches. Whether you’re watching football, American football, cricket or rugby, for some spectators it seems the food is as important as the action!If you've ever watched a football match on a cold night in the north of England you will know how important a hot pie, chips and gravy are to making it though the 90 minutes.
Author and journalist Jack Peat says that food at football stadiums was a “bland and beige affair” for many years, with items like pies, sausage rolls, and chips on the menu, but that’s changing. In 'The Great Pie Revolt' Jack searches out local gems across England as he travels to away matches as a Doncaster Rovers supporter.At our level that secondary spend might give you the competitive edge'Altrincham FC in south Manchester has built a “fan zone” with options going beyond what was on offer a few years ago. On the night The Food Chain visited, the team were playing Stoke City Under-21s, and three curries and a selection of craft ales were being advertised. John Coyne, co-director of Altrincham FC, says: “We know we compete for spend against local establishments. So when we can get people through the gate, that secondary spend is all important to us. 'I think we are quite unique as recently we've been working with local producers, local farms and running special campaigns, whether that's a gourmet burger, which we did last week against against York City. “At our level that secondary spend might give you the competitive edge. It sounds quite crude, but that's what we're here to do with generate more revenue, which ultimately you than allows you to invest on the pitch. And if you've got better players that you've got a bigger chance of promotion.”In northern provinces like Limpopo and Mpumalanga the signature aroma of shisa nyama can be caught outside football stadium
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