Looking forward to the World Cup in 2022? Football appears to be returning to normality—but there could still be plenty of discontent ahead
circumstances, the World Cup is the most important event in the football calendar. In 2022, however, the tournament will be overshadowed, to some extent, by football’s recovery from its greatest peace-time crisis.
Across the industry, match-day income dried up, transfers came to a standstill and broadcasters looked for rebates And then there is the timing. World Cup 2022 breaks from tradition by scheduling the tournament in November and December in order to avoid Qatar’s searing summer heat. The fact that European leagues are usually in full flow during those months has raised eyebrows because of the disruption it will cause.
After a whole season without spectators in 2020-21, clubs will have to reassess their levels of debt, costs and funding. The example of La Liga, Spain’s top-flight league, selling a stake to a private-equity company for €2.7bn, showed how football is starting to find alternative sources of investment and financing. That habit may spread in the coming year.
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