From dressing Cher to studying Freud, we speak to the inimitable Frenchman behind the iconic leather brand
"Back in my teenage years, leather was associated with fear; with bad boys and gangs," he explains of the material that has defined his career. But the late 60s heralded the sexual revolution and, along with that came a new sartorial freedom."That period was so aesthetic, so full of pleasure" he remembers,"and with that came a new way of dressing – and being allowed to wear leather.
However it was Danish-born bombshell Brigitte Nielsen who truly struck Jitrois as the truest advocate for the brand's spirit:"What was great was that, in the 80s, women were becoming really empowered, both sexually and otherwise. Bodies were emphasised, facial attributes were exaggerated, shoulders broadened and waists slimmed. That was such fun to work with; women who didn't want to be men, but wanted to conquer them.
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