Company will maintain traditional dealer model with assistance of data-sharing, but will downsize network
Ford has backed down on plans to roll out the agency sales model across its European retail network, sticking with franchises but downsizing its dealer network to reflect its lower sales volume aspirations. Ford had planned to roll out agency – or direct sales – across Europe following a trial in the Netherlands last year, as part of its transition to a higher-priced model line-up with more of a focus on profit than outright sales volumes.
"We believe in the power of having full transparency of data sharing between OEMs and franchise partners. In terms of the systems, that's a real evolution - and a real requirement for being successful going forward.
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