The system can listen to conversations and play ads when there’s a moment of silence. Or play a video when you’re close to the shops.
A new Ford patent describes a system that would play personalized ads inside cars. The advertisements would be either video or audio, depending on the location, speed and whether or not people are talking inside the car. Your eyes are not deceiving you. Ford really has a patent for a system that’s designed to funnel advertisements either to your car’s infotainment screen or to its speakers.
But here’s where the elephant in the room known as privacy makes its way into the conversation. The system can also monitor the sound levels inside the car and the cadence of a conversation to decide whether an audio ad can be played when there’s a pause in talking or a video ad when the people inside are chatting. Furthermore, the rate at which ads are played can change depending on the car’s location, like when you’re driving through a school zone, or the driving mode.
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