The included models are expected to ship later this month for between $2,000 and $5,500 less than before the automaker halted shipments.
Ford Motor is lowering the starting prices of some all-electric F-150 Lightning pickup trucks as it prepares to resume shipping the vehicles after quality issues.
The included models are expected to ship later this month for between $2,000 and $5,500 less than before the automaker halted shipments for undisclosed quality issues in early February. "It's part of the normal response to both where the market place is, our supply and where our inventory sits ... which we do all the time," Ford Chief Operating Officer Kumar Galhotra told reporters on the sidelines of an event at its F-150 plant in Dearborn, Michigan."New technology like electric vehicles takes some time to find the right sweet spot and the balance.
Having a large number of vehicles is not a good thing for an automaker. It means more costs on their books and delayed deliveries to dealers and customers.that Ford has revived a controversial practice of goal-based incentives for dealers called stair-step programs to increase sales for the vehicles.
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