Ford wants managers to promote the benefits of its EVs to family and friends
Current and former managers can lease either a Mustang Mach-E or an F-150 Lightning. Ford believes encouraging employees to drive its EVs will help spread the word about the vehicles. Chief executive Jim Farley says Ford needs to make its EVs profitable within five years. Like plenty of other carmakers, Ford is eager to boost sales of its EVs and it believes that strongly encouraging managers to buy either a Mustang Mach-E or an F-150 Lightning could help it.
“By encouraging our employees to drive an electric vehicle through the optional program, they can learn firsthand how easy it is and better share their experiences with friends and family — a key way to increase familiarity with new technology,” a Ford spokesman told Reuters. Ford did not say how many managers it expects to pick up the keys to a Mustang Mach-E or F-150 Lightning. Each model leased to a manager will count as a sale for Ford.
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