Campaign contains no Ford branding but plenty of references to the original 1969-86 European Capri coupe
Ford is hyping up this summer’s new Capri EV launch with the help of an old-school print ad referencing the original coupe. The advert is linked to a Whatsapp account and also a web page for a fictitious restomod firm. Ford ’s new Capri won’t be a two-door coupe but a fastback SUV version of the VW ID.4-based Explorer.
’ That same line recently appeared on the cryptic print ad placed by Ford that wants you to think it’s from a resto shop called Comeback Cars established in 1969. There are no specific mentions of the Ford and Capri names, but plenty of veiled Capri and EV references, including that date. “We bring back icons to their legendary status, rewired for a new era,” the ad copy reads. “With 55 years of knowledge, our team has restored 1,986 classic coupes.
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