Formula 1 driver Charles Leclerc and his brother Lorenzo have made an undisclosed investment in luxury watch resale platform Chrono24.
“The watch world has long captivated me as one of my many passions,” Leclerc said in a statement. “There’s a real unification between watch lovers around the world, and my brother and I are excited to be an even deeper part of that community through our
Chrono24 founder and chairman of the board Tim Stracke described Leclerc’s arrival among investors as thrilling. “He has achieved an incredible legacy already very early in his life, and his prowess as a young investor is a great example of his passion for performance,” Stracke said.23 of the World's Most Expensive Watches: Princess Diana's Cartier Ticker, John F.
Leclerc is an ambassador for brands including jeweler Apm Monaco and Swiss watchmaker Richard Mille, which has supported him since his early days as a kart driver. A prototype of the ultralight RM 67-02 watch created for Leclerc, weighing only 32 grams, fetched over $2 million at the 2021 Only Watch charity auction.
The driver also launched a range of calorie-reduced ice creams called Lec in April, and cofounded the All Time family office dedicated to athletes with his brother Lorenzo Leclerc in 2022.as well as our company’s drive for excellence. Their savvy is formidable, and together, we are poised to reach new heights,” said Chrono24 chief executive officer Carsten Keller.
While the secondary luxury watch market has cooled, with prices stabilizing after a post-pandemic bubble, it is expected to grow 75 percent to 35 billion Swiss francs in 2030, which would represent more than half of the primary market, according to Deloitte.
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