With three US races in 2023, samcooper_ takes a look at a big year for F1's American dream.
F1 waits to see how cards will fall on great American gambleIn 2023, one country will host three Formula 1 races for just the third time in the sport’s history as Liberty Media’s American gamble waits to see what hand they have been dealt.
With their background in American media, Liberty had a strong understanding of what it is a US audience desires compared to a more traditional European one and it can be boiled down to one simple word: personality. The social media boom had an impact far wider-reaching than solely sport but the advent of Facebook, Twitter and later Instagram opened the door to a new way of athletes communicating with their adoring fans.
At the same time the image of the sport was being changed through careful manipulation of the market, Formula 1 was laying the groundwork for expansion, preparing itself to cash in on this new-found interest.
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