As the 10th season of Formula E concludes in London this weekend, BBC Sport looks at what impact the all-electric racing series has had on motorsport.
That was the tagline when motorsport's governing body, the FIA, launched Formula E in 2014 - a new racing series that was at the forefront of the electric revolution.
"The championship was a start-up; now it’s a consolidated, multi-continent, multi-national, multi-manufacturer series that still has a lot to improve, but has grown massively from the start." The BBC, ITV, Channel 4 and Channel 5 have all taken turns at hosting the series on terrestrial television. In December 2023, Formula E announced a deal with TNT Sports in the search for a permanent residence, placing season 10 behind the paywall in the UK. However, the London finale will be free-to-air in the UK on Quest.
"You don't want anybody in any of our prime markets asking the question, 'where can I watch it?' That's a pretty bad outcome for a sport. So that's a problem that we have to solve in a long-term way," says Dodds. "Back then, anybody who talked about electric cars were either crazy or green activists," says ABT Cupra driver Di Grassi.When the series started, all teams were given the same Spark-Renault SRT 01E car, with F1 giants McLaren and Williams involved in developing the electric motors and batteries.
"A great part of motorsport survives because motorsport is a laboratory for technologies," says Di Grassi.
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