Forget package holidays and staycations - the top holiday trends for 2024 are ‘Destination Dupes’, ‘Tour Tourism’, ‘Dry Tripping’ and ‘Go-cassions’, according to Expedia Group.
The travel giant reckons the ‘dupe’ trend sweeping TikTok - affordable alternatives to popular products - will take over travel in the year ahead. Therefore, places that are a little unexpected and more affordable than the tried-and-tested destinations will boom in popularity. They include Palermo, dubbed ‘the new Lisbon’, and Taipei instead of Seoul, which has seen the biggest uptick in searches over the past year.
Expedia Group has released the predictions in its 'Unpack '24' report, which includes research into the intentions of 20,000 holidaymakers worldwide. The group also comprises Vrbo, which identified 42 per cent of travellers book holiday homes with amenities they either cannot afford to have at home, or that they want to try out before they buy themselves. Furthermore, three in 10 say they would choose a holiday home with outdoor amenities, so they’d never have to leave the property.
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