Amouage's fragrance pop-up at The Grove aims to transport shoppers and visitors, including Jamie Chung, to an Omani luxury experience.
The luxury perfumery, dating back to 1983 in Oman and operated by the Omani SABCO Group, has 14 stand-alone global locations in the Middle East and Asia, including Muscat, Dubai, Malaysia and Shanghai. In February, the business entered the U.S. market with its first Stateside store at New Jersey’s American Dream mall.
“Over the past three years, Amouage’s retail presence has organically grown around the idea of creating the most incredible possible perfume experiences through destinations that tell a story fundamentally anchored in Oman while incorporating the specificities of each new location,” Renaud Salmon, chief creative officer of Amouage, told WWD in an exclusive statement.
The pop-up’s grand opening on Wednesday was attended by actors Jamie Chung and Sam Trammell, along with Forvr Mood’s Jackie Aina and content creator Olivia VanDerMillen, among others. The pop-up is open until Aug. 26.EXCLUSIVE: The Makeup Artist Who Trademarked ‘No-makeup Makeup’ 40 Years Ago Is Launching a Brand of the Same Name. We use vendors that may also process your information to help provide our services.
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